Custom Christmas wrapping paper is flat sheet or roll-format paper printed with your own branded holiday design, rather than a stock seasonal pattern. Retailers use it at gift-wrapping counters, e-commerce brands use it inside shipped orders, and companies use it for client and employee holiday gifting. The paper itself is simple. What it says about who sent the gift is not.
A client unwraps a holiday gift at their desk. A customer opens a package on camera for a social post. A family gathers around a tree and tears into presents one at a time. In every one of those moments, your plain stock wrapping paper is invisible, and a competitor’s branded wrap is doing free advertising in exactly the moment people are paying the most attention all year.
Here is something that ruins more custom wrapping paper orders than bad artwork ever does: pattern drift. A repeating design, snowflakes, a logo mark, a holiday motif, has to land in exactly the same spot at the same repeat distance all the way down a roll or across a run of sheets. Get the registration even slightly off, and the pattern visibly shifts partway through, a seam that should be invisible instead reads as a printing mistake the moment two sheets sit side by side.
We print on offset presses specifically because they hold that registration tight across a full run, keeping your repeat pattern locked to the same point sheet after sheet. It is the difference between wrapping paper that reads as one continuous, considered design and wrapping paper that reads as a print run that drifted.
Weight is measured in GSM, grams per square meter, and it is the single biggest factor in whether your wrap actually wraps well or fights you the whole time.
GSM Range |
What Happens |
55 GSM and under |
Tears easily during folding; too fragile for a real gift-wrapping counter |
70 to 100 GSM |
The professional sweet spot: folds cleanly, holds a crease, resists tearing |
Above 100 GSM |
Resists clean folds and springs back open; too stiff for wrapping most gift shapes |
We default to the 70 to 100 GSM range for exactly this reason. It is heavy enough to feel substantial in hand and light enough to actually fold around a gift without fighting back.
Foil and glitter look fantastic and carry a real tradeoff worth knowing before you choose. More on that next.
Here is what almost no wrapping paper supplier says outright: most of the wrapping paper sold during the holidays cannot actually be recycled, and it is specifically the prettiest finishes that cause the problem.
If a sustainability claim matters to your brand this season, we will tell you plainly whether your chosen finish supports that claim or quietly undercuts it, rather than letting foil and glitter slide through as “eco-friendly” because the base paper happens to be recyclable.
Format |
Best For |
Flat sheets |
Retail gift-wrap counters, corporate gifting, e-commerce unboxing inserts |
Rolls |
High-volume wrapping stations, in-store gift services, bulk internal use |
Custom roll length and width |
Matched to your typical box and gift sizes to minimize waste |
Most Christmas wrapping paper suppliers want a bulk order sized for a chain, not a seasonal test run for a single store or a client gifting list of fifty names. Our minimum is just 1000 sheets, or a single custom roll length, low enough to actually try branded wrap this season instead of waiting until you are big enough to justify someone else’s minimum.
Every stock roll of holiday paper is a missed impression at the one moment of the year people are paying full attention to what they’re unwrapping. Pack Printers gets your name on it, printed with a pattern that holds its line from the first sheet to the last, starting at just 1000 sheets.
Contact Pack Printers today for your custom Christmas wrapping paper quote, built around your season, not someone else’s minimum order.
Free Design Support
Free Custom Box Dieline
Free Shipping
